Events and community consultancy for impact-led, family-facing brands.
How can we help?
We started Honey House events from the ground up.
We’ve been in coffee shops talking and learning from parents week after week in Worthing and Sussex since 2024. We’ve talked over coffee, croissants, laughter and tears - and we’ve learnt what’s working for parents right now and what isn’t.
Turns out, a lot isn’t. A huge chunk of UK parents are struggling. Not just at work or in their bank balance, but at home, out and about, in their every day lives.
What we’ve developed is the Honey House Parent Happiness Index - a parent’s hierarchy of needs, if you like. It’s a compilation of ten pivotal pillars - gathered through feedback and research with hundreds of UK parents - that creates a happier kind of family time. It’s the start of a much-needed shift in how we treat our early years parents that will positively ripple through to our next generation.
How do we use our parent wellbeing learnings to help brands and organisations?
If you’re targeting a family audience, it’s important that your marketing does something that matters to them.
Even marketers who are parents themselves often don't know what parents want from a brand experience - or how to make parents feel comfortable and children genuinely engaged.
We've turned our parent wellbeing knowledge into two event formats: community-leaning and sustainability-leaning. Both encompass all ten pillars of our Parent Happiness Index, but each leans towards what a brand needs most - community-building or sustainability credentials - depending on ethos and objectives, whilst providing an uplifting and meaningful experience for a parent.
Corinne Smith, left and Daisy Hill, right
Community-Leaning
We've lost the art of conversation. Digital communities are becoming the norm, pushing parents further into their phone and away from the magic of connecting in-person. Honey House community-leaning events focus first and foremost on conversation, community and connection. We create the environment to facilitate this alongside a topic of discussion that feels relevant to our brand partner.
Sustainabilty-Leaning
Crafts bring families together. And our crafts are almost entirely recycled. Some experiential events look pretty but leave a lot of waste in their wake. Ours don't. We use our paper artistry background to build worlds, crafts and workshops largely from waste. Meaning the impact felt by parents and brands leaves no negative impact on our planet.
The Parent Happiness Index
To download our free Parent Happiness Index (Phi), click the link below.
What do parents say?
“Honey House has been a wonderful way to meet other families. I enjoy it just as much as my little one.”
“I love the openness of everyone attending and shared mutual understanding for a sense of play and connection.”
“I felt we were truly in a creative and safe space. I felt relaxed with an interesting activity as well as meeting other parents.”
“It’s fun for the kids but also adults. High quality and unique ideas.”
“Events are run so well with a sense of relaxation, connection with others and joy with little ones. Definitely a sense of a village.”
